World Camp EXPO (WCE)

The World Camp Expo (WCE) is officially filed with and approved by the Ministry of Commerce of the People's Republic of China and is a new global platform dedicated to the entire spectrum of the camp industry. Under the theme “One World, One Camp,” WCE brings together leaders and practitioners from education, outdoor recreation, camp equipment and supply manufacturing, cultural exchange, and youth development. It is designed as a space to exchange knowledge, showcase innovations, and envision the future of the global camping movement.

At WCE, the participants have the opportunity to:

Buy – Discover the latest camp equipment, glamping solutions, camper supplies, and educational tools from both Chinese and international manufacturers.

Sell – Exhibit your own programs, products, and services to the rapidly growing Chinese market and a global network of potential partners and clients.

Connect – Engage in dialogue with camp operators, educators, innovators, and youth development leaders from around the world.

WCE 2025 in Anji

The inaugural World Camp Expo (WCE) was successfully held from November 7 to 9, 2025 in Anji County, Huzhou City, Zhejiang Province, China. The expo brought together more than 200 international guests from over 30 countries and regions and over 1,500 domestic and international industry professionals. Participants included industry leaders, practitioners, and innovators who took part in keynote forums, thematic sessions, and practical case discussions. The event facilitated deep cross-border exchanges and fostered practical collaborations between global and Chinese camp and outdoor education ecosystems.

The exhibition area spanned more than 10,000 square meters, featuring over 200 exhibitors presenting comprehensive products and services across the outdoor and camping spectrum—ranging from camping gear and campsite design to outdoor education programs and smart campsite systems. Specialized zones for international procurement and industry matchmaking provided efficient platforms for global supply chain cooperation.

The success of the first WCE not only showcased the vitality and potential of China’s camp and outdoor industries but also represented a significant step forward in global engagement, industry collaboration, and sustainable development. It laid a strong foundation for future cooperation and innovation across international outdoor and camp education communities.